Social networking technology is developed around the idea of building connections based on digital identity. Individuals generally register with a social networking site by choosing a username and a password.

Many social softwares enable the user to upload images, files and other personal data to customise their profile.

In a teaching and learning context, there are a number of factors to consider when using social networking technology:

1. Many social networking sites are blocked or restricted in educational settings. This is despite the rise in the use of social networking technologies to build contacts and communication and networking opportunities in business. These restrictions are due to concerns over privacy, security and the ease by which others can access personal information online, especially that of young people .

2. Many cyber-safety groups petition educational organisations for stricter controls, while others advocate the use of social networking technologies with students / learners.